When it comes to marketing, what are the skills you look for to identify who will be good at it? Anybody who's actually done marketing has found that the only thing that matters is empathy. You don't need to be a cancer survivor to be an oncologist. If you want to be a marketer, go market something. Go buy a bunch of stuff at a garage sale and sell it at a profit on eBay. And raise $20,000 for charity.

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