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Join us on this week’s episode of the Not Alone Podcast as we delve into our journey of building a global influencer empire. Rachel Ostro, CEO of Valeria Inc, joins hosts Gary Lipovetsky and Valeria Lipovetsky, and together they unravel the remarkable tale of how they forged Valeria Inc into a powerhouse in the influencer marketing realm. Boasting an audience of over 6.5 million across four social platforms, working with thousands of partners, and generating a staggering revenue of over 13 million dollars, their story is one of determination, collaboration, and innovation.
Tune in as Rachel, Gary, and Valeria share their insights into what makes the creator economy tick, revealing the pulse of a rapidly evolving industry. Discover how the creator economy is set to skyrocket, with projections indicating exponential growth in the coming years. Join us for an inspiring conversation that unveils the secrets behind their success and offers a glimpse into the exciting future of influencer marketing.
If you want to learn more about how you can create, monetize and grow on your own creator journey join our new community, Creator Method, launching in spring 2024. Follow @creator.method for more information.
You can find both Gary and Rachel on Instagram!
Gary Lipovetsky: https://www.instagram.com/garylipovetsky/
Rachel Ostro: https://www.instagram.com/rachostro/
Valeria is on:
https://www.instagram.com/valerialipovetsky/
https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA
https://www.tiktok.com/@valeria.lipovetsky
Not Alone Podcast
Disclaimer: The links in this description are sponsor or affiliate links. If you make a purchase through these links I may earn a credit or commission at no additional cost to you.
What We Talked About:
- 00:00 Intro
- 00:56 Welcome, Rachel Wexler!
- 02:08 Why Valeria Inc. needed a CEO
- 05:42 Who is Rachel and why is she leading Valeria Inc.?
- 13:26 A team of visionaries
- 15:32 Some positives that came out from the pandemic
- 20:04 Different strengths and skill sets
- 23:51 Going through major life changes as a team
- 29:01 The stigma of career women after having kids
- 32:12 Growth can mean so many different things
- 36:04 What do you do for a living?
- 38:58 Why don’t you sign on more talent?
- 40:39 What is the team’s biggest win?
- 45:47 Future plans, online education, creator economy
- 50:10 The economic impact of successful influencers
- 56:28 Scaling your long-term goals
- 59:10 What is Valeria like?
- 01:01:44 What are the biggest hurdles for creators?
- 01:08:10 Challenges come everyday
- 01:13:01 Why is the podcast called Not Alone?
- 01:16:15 Gary’s punctuation problem
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