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#130: Bruce Friedrich of the Good Food Institute

The Spoon Podcast

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The Goal Is Not to Convince People to Drive Less

We need to get something for, i want of pople that just tastes good, but it's different. The old way of advocacy is to convince people to buy something that they're less familiar with. We really do need to go all in with making meat from plants and cultivating meat from celves. I thinkh this is the one food and ag solution to climate change,. It also solves a bunch of other problems at the same time.

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