5min chapter

Sell With Authority cover image

How to be a Good Story Teller, with Michael Hauge

Sell With Authority

CHAPTER

The Power of Storytelling

When you tell a story about say a satisfied successful client, and you tell it well, your audience is going to create a subconscious connection. They're going to empathize and identify with the hero of that story. So now they don't feel like they're being sold to. I have a client named Al Zenic who thought he was going to talk about T bills and investment strategies but ended up booking $400,000 worth of clients from telling stories that had no sales pitch. He touched them deeply enough that they thought, this is somebody whose values I want to work with. And so in generic terms, it's telling stories either about yourself, your own autobiographical stories about how you

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