How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn
Sweathead, A Strategy Podcast
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The Dioponoe and Reversing
Reversing is one of the more difficult concepts to understand with the dioponoe. "I love like all Burger King advertising because I think like there's a lot of shock value to that," he says. The new British Airways campaign is so business, leisure and a third option. There's no airplane in it; they're basically visiting somewhere else.
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