The Price for Certainty

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"Everybody pays a price for certainty," he says. "I am a person who pays a low price for certainty." But some people pay almost nothing for certainty, and that's the situation we were in with that siio,. And it's one of the only times i've ever had a deal fall apart".

Dr. Victoria Medvec offers her top strategies for greater confidence in asking for–and getting– what you want.

— YOU’LL LEARN —

1) Four strategies to minimize your negotiation fears

2) The one thing even expert negotiators get wrong

3) The five Fs of fearless negotiation

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— ABOUT VICTORIA —

Victoria Medvec, PHD, is the Adeline Barry Davee Professor of Management and Organizations at the Kellogg School of Management at Northwestern University. In addition, Medvec is a co-founder and the Executive Director of the Center for Executive Women at the Kellogg School and the CEO of Medvec and Associates, a consulting firm focused on high stakes negotiations and strategic decisions.

• Victoria’s book: Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes

• Victoria’s email: victoriamedvec@medvecandassociates.com

• Victoria’s website: MedvecAndAssociates.com

— RESOURCES MENTIONED IN THE SHOW —

• Study: Prospect theory (full text)

• Book: Influence: The Psychology of Persuasion by Robert Cialdini

• Book: How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life by Thomas Gilovich

— THANK YOU SPONSORS! —

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