The chapter discusses how Simple Habit discovered that many customers were using the app for sleep-related problems and the dissatisfaction with traditional sleep aids. It explores the development of Sleep Reset, a separate product aimed at addressing the root causes of sleep issues. The chapter highlights the lack of access to care for sleep problems and the positive impact Sleep Reset had on the founder's own insomnia.
Dive into the captivating tale of Yunha Kim. An immigrant who exceeded expectations, yet felt unfulfilled despite having every hallmark of success. From thriving in Wall Street's corridors to becoming a passionate entrepreneur, living with 5 workmate-roommates as they built from scratch. Yet, fulfillment evaded her until she combined tech and a personal challenge - her own battle with chronic insomnia.
Today, we unpack Yunha's incredible journey, from the pressures of Shark Tank to becoming a beacon of change in the tech industry. Discover how she's not just building apps but impacting lives.
You can find Yunha at: Website | Sleep Reset Instagram | Yunha's Instagram | Episode Transcript
If you LOVED this episode you’ll also love the conversations we had with Brad Feld about the journey from finding your purpose to guiding people through founding companies to find their own purpose.
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