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13min chapter
The Making of a Purpose-Driven Founder | Yunha Kim
Good Life Project
Sleep Reset: Addressing the Root Causes of Sleep Issues
The chapter discusses how Simple Habit discovered that many customers were using the app for sleep-related problems and the dissatisfaction with traditional sleep aids. It explores the development of Sleep Reset, a separate product aimed at addressing the root causes of sleep issues. The chapter highlights the lack of access to care for sleep problems and the positive impact Sleep Reset had on the founder's own insomnia.
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