Dealing with Signal Loss (with Vince Voiro)
Adtech Unfiltered
00:00
Navigating the Cookie-less Future
This chapter explores the critical concept of identity resolution in a world moving away from traditional cookies for consumer tracking. It discusses how advertisers can build a cohesive identity for effective targeting through enhanced data connectivity and understanding of personal identifiable information. The complexities, benefits, and misunderstandings surrounding identity resolution are addressed, highlighting its essential role in modern advertising strategies.
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