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26min chapter
#006 Max van den Ingh: on creating demand and keeping up with changing behaviours
Grow with the Flow by The Growth Syndicate
Targeting and Segmenting Ideal Customers for Marketing Success
The chapter emphasizes the importance of creating a segment of target accounts that align well with the product or service, focusing on understanding the Ideal Customer Profile and building a list of potential companies to target. It delves into the challenges faced by CEOs and leaders in grasping the value of marketing efforts while highlighting the significance of signal-based selling and adapting marketing strategies to meet changing consumer preferences.
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