Breaking a Rule Hard

i love what i call, like, elegant innovation solutions which ore just, like, very simple. I think sometimes, you know, itwo can tinker round with too many things, but not sort of materially change anything. A just kind of becomes a bit messy. You're lacking in innovation in one space, say, the liquid, and so you end up doing really wacky package things kind of compensate. Tha, breaking a rule hard. If you present somebody with something that they don't have a framing for ad the consumers asking, what is am? Your challenge is significantly greater.