The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How Do You Define Category Creation?

I worry sometimes that companies define category creation in the wrong way. A lot of people pander to analyst firms like Gartner spending those subscription dollars when you're a series A company for basic advice. I think that there's a huge difference and I've experienced this in our company between being better and being different.

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