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How Ownership Changes the Experience With Adam Brotman and Andy Sack, Co-Founders and Co-CEOs of Forum

Gen C

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Designing a Product for Early Adopters

Andy and Adam, how do you balance designing a product for early adopters with something that has the potential to scale to billions? I mean, that's really the perspective that both Adam and Andy bring. There is a joy of collecting anyone who's ever collected anything. And so like, infusing that kind of fun and joy in that emotional experience, we've learned that that is actually working at Starbucks Odyssey. We're seeing it in response from people that are talking to some other brands as well.

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