5min chapter

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#118 Forty Years With Henry Ford

Founders

CHAPTER

Introduction

Henry Ford's greatest failure was his treatment of his only son, Etsil. Henry wanted to and did live his own life, and that is what he would not accept and understand in Etsile. Charlie Serenson worked at Ford for over a decade and is now a professor of business history. He claimed to have known Henry Ford better than any man dead or alive. The book offers a very revealing and most interesting portrait of the auto industry's best known individual.

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