281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
GTM Live
00:00
Create Demand, Capture Demand, Create Demand
Analyze every different channel on a capture demand basis against pipe line revenue, cust raquisition cost. My recommendation right now is about 70, 30, 70 % of budget should be spent on creating demand. Most betob companies spend more than 90 % of their budget capturing demand right now. And the most incredible thing about this whole thing that i'm talking to you about is that no other companies do it, so if you did it, you'd win.
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