Optimizing for distinctiveness over cookie-cutter metrics

Humanisation in B2B marketing almost feels like a buzzword. 

But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. 

In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. 

Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with humanity.