Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology.

In this episode they dive into the unfolding drama of AI developments with a focus on the text-to-video revolution. Learn more on how Sora is animating our still image stories, the serious business of AI in video game worlds, and the intense rivalry heating up between OpenAI and Google.

Mentions

• Sora - Text-to-video model launched by OpenAI. (https://openai.com/sora)
• OpenAI - The organization behind the development of AI models like Sora and GPT-4. (https://www.openai.com/)
• Sam Altman - CEO of OpenAI involved in the launch of Sora. (https://www.ycombinator.com/people/sam)
• Google Gemini 1.5 - A model developed by Google with capabilities in text, audio, and video. (https://gemini.google.com/advanced)
• GPT-4 - The fourth iteration of the Generative Pre-trained Transformer model by OpenAI. (https://openai.com/gpt-4)

Time Stamps:

00:00 Sam strategically times releases to upstage Google.

04:58 Multiple videos watched, 30-50 pages long. Easter eggs, OpenAI mention, Sam Altman backstory.

07:47 A new model is better than GPT-4.

12:55 Will Smith spaghetti meme evolved rapidly in Tokyo.

15:39 Model Sora can animate still images, creating narratives.

18:30 Stock videographer sites may be obsolete for marketing.

20:54 YouTube is the future of multimedia content.

26:20 Gemini Pro unlocks YouTube as a search engine.

29:32 OpenAI: large company doing incredible work efficiently.

31:43 AI developments promise exciting content for the year.

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.