Monetizing your brand in the creator economy
Creative Control
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What Are Some Examples of Brand Partnerships That Haven't Worked?
Tracy: I only want to work with brands that resonate with me and if it's not mutually beneficial, then what's the point? Jackie: The really, really good ones or the bad ones are when you can just tell the brand is like, we just kind of need you to like do what we want. Tracy: Nobody likes feeling tokenized. And so whenever you just get kind of that, this is weird. This is sticky. It's going to be a no for me dog.
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