11min chapter

Bankless cover image

Can Pudgy Penguins Flip DOGE? | Luca Netz

Bankless

CHAPTER

The Power of GIFs in Branding

This chapter explores the transformative role of GIF production in promoting the Pudgy Penguins brand, which garnered 30 billion views through strategic marketing. It highlights how GIFs serve as a low-cost yet powerful tool for brand integration into digital culture, fostering community engagement and increasing long-term brand visibility. The speaker emphasizes the necessity of trend awareness, viral marketing, and tokenization in maximizing brand impact within the crypto landscape.

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