Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney
Social Media and Politics
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Social Media
A lot of digital campaigns or campaigns that are campaigning for a certain activism cause follow these kind of marketing logic, the logics of social media. So can you talk a little bit about that viral aspect? And could it be the case that citizens who try to achieve this viral trend or snowball effect get in the way of the message they're trying to promote? Well, I don't want to look at these things as kind of absolutes," he says. "It doesn't necessarily always work"
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