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The Value Proposition Is in the Visual for TikTok
TikTok is an extreme example. If you don't look at the screen and you just listen, none of the videos makes sense. You'll miss the punchline like the whole video. What they do really well is they take to Connie's point commodity music that if you just listen to it in the background, you missed the whole point. But then they let their users unikify that commodity music by adding unique hits to it with their video.