This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Ye Parlays Parler Bet (346)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Are They Going to Get the Numbers to Justify the Sponsors?

Mark O'Mara: I think this is, I think they knew that they were going to do well here. They're clearly not trying to duplicate normal broadcast cable television. And so, but by taking away the thing about 720p, taking away the ability to download some movies, et cetera, they're showing you an alternative. But basically by all offering an alternative, you give the customer a better frame of reference for what they should be paying and they'll buy it.

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