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Humanized Digital Engagement Propels Growth in Banking

Banking Transformed with Jim Marous

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The Customer's Driving the Ship

I was talking to a gentleman earlier today and I said, you know, what's interesting is we're not driving the ship anymore in the financial service industry, the customer's driving it. Not just that, but the engagements they have in relationships outside of financial institutions is driving what the expectations are. In one case down in Florida where we have the streaming services, they predict what I want to watch next and they do it on an ongoing basis. The consumer gets used to that predictive modeling and they wanted everywhere. They want you to know that personalized. Yes. You know, I love reality trash TV. Here's to telling me what the next, next best one is.

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