
The Tilt with Top Content Entrepreneur Joe Pulizzi
The Jess Larsen Show on Innovation & Leadership
00:00
Do You Want to Be on the 12th Part of the 12 Part Pilot Series?
I love that whole thing about the pilot. It goes back to my days when i used to pitch content marketing to businesses that did nothing, so they were only advertising. So you have to go in and say, we going to set this up like a pilot. And if it all goes well, with these qualitative and quantitative findings, then we'll continue on. What do you want to end with? What do people not ask you enough? What's a good ways fis close? Ih, probably don't ask me about my my mystery book that i might be more proud of than anything i've done in business. The most difficult thing i've ever donea is to write a
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