4min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Plaid and Column Co-Founder, William Hockey on Why the Brands that Win in Fintech Will Not Be Financial Services Brands, What US Banking Can Learn from China & Why Companies Can Be Built Slower than People Think?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

What's the Difference Between a Niche Product and a Financial Services Brand?

The new financial brands that will win over time are already probably brands today, they just aren't financial services brands. What's most important is to have an audience and to know that customer. I think we're gonna see a real constriction in terms of the amount of acquisitions that happen of these niche providers. Do you think Apple has long suggested to and had financial ambitions over aspirational, beautiful brands which consumers resonate with?

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