Burger King with Lisa Smith
A Change of Brand
00:00
Using Illustration to Build a Brand Tool
There is so much expressiveness with the system, the illustrations, the color. Conna adds so much personality. I want to talk maybe briefly about the illustration. Just give us some of the direction behind the we drove some of the decisions there. Yes, i mean, i think illustration is a great tool,. In my perspective, in temes, not all brands think about immediately using it.
Transcript
Play full episode
