How Can We Get the Next Generation Excited About Cattle and Raising Cattle?

i struggle with this question, i really do. What is it about this business of raising cattle that has any attractiveness for a young person these days? I think we can y agree that you can't go anywhere, i barberor pratt county to day, and buy a ranch and pay for it by running cows. That's not an attractive lifhe style either, is it? Again, that's probably why we're in the position we are. Cause the people that are here, and the people that have come back,  are willing to do it for a lot of risk and very little reward for that life style.