The power of search
Akimbo: A Podcast from Seth Godin
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Gogl's Brilliant Ad Model Works
Google was founded as a search engine, but it's now built on the back of web traffic. The company has invested billions to also build browsers and is one of the world's biggest internet companies. Gogo started out by charging people for ads that appeared right next to their search results. But when they goggled themselves in an auction, Google bid more to take over the ad spot.
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