"I started on Twitter, but I kind of was all over the place and I built this audience that was fairly big," he says. "But I always struggled with the monetization aspect, which is another way of saying like, I was broke, right? But then I had around 70,000 followers,. And I met this guy with 900 followers, a accountant, the CPA called Tony." Jack Butcher posted a tweet that said, engagement ain't cash; it's got to be a little shorter.

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