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What's the Central Thesis of the Book?
Kodak invented the digital camera, and kodak isn't a business any more. Why? Because they were married to their old business. To day, we have an abundance of photos, and different businesses have emerged to be able to capture that value differently. And for you, it's free. You don't buy a camera any more. The camera on your iphone is such an incredible camera. Compare to what happened before,. tis one example of what i'm talking about, because the technology is driving it. As you get abundance, as you get more and more, it's hard to price those things. Price en come town.