How to Lead With Strategic Unreasonableness

As a leader, if we're going to fail, hey, let's fail trying rather than sitting back and doing nothing. And I'll tell you, it's kind of embarrassing. We are broadcasting out of kind of the Phoenix, Arizona area. There was a period of about seven years or so where I didn't want to fly over Phoenix because I was so embarrassed by what my leadership didn't accomplish in Phoenix. When you fail, fail actively, not passively.