Segmentation to Increase Product Market Fit

We were 22% on that metric when we first did our survey. By the summer of 2017, which was a few months later, we were 33%. That was after we'd figured out what the resagmentation was. And here's when people sometimes get a little bit misled. This isn't a one and done process. We've been able to keep this pretty consistently at 50, 55% or above over time. But as you inevitably want to move beyond selling to founders to selling to other types of people, maybe folks who work with founders, well, those people are slightly, maybe even very different. So your product market fit is going to go up and down.