Intro

This chapter explores the intricacies of Return on Ad Spend (ROAS) and the potential pitfalls in relying solely on this metric. It emphasizes the importance of assessing customer value through multiple touch points, urging a holistic view of advertising effectiveness.

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Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.

Watch Part 1 here:

✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:

• ✅ Digital Marketing Basics Part 1: Un...

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...