Exploring the journey of overcoming skepticism from family farmers to achieve success in a marketing campaign, leading to inspiration for a new venture in the health food industry and reflection on the success of marketing water in a can as a healthy beverage.
Can drinking water look cool? That was the driving question behind Liquid Death founder Mike Cessario’s big business idea. Since launching its first tallboy cans of water in 2019, Liquid Death has used humor, design and smirk-worthy marketing to grow into a beverage company valued at $1.4 billion. Mike talks with host Jeff Berman about how he built the irreverent brand to help him escape his professional boredom.
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