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The Effect of Forced Argumentation on Cleansing Products
Francesco Gino is known for having really wacky hypotheses. This next study was conducted in 2015, along with Kuchaki and Galinsky. In this study, they were looking at this idea that if you're forced to argue against what you actually believe in, that makes you feel dirty. And therefore, you find cleansing products like soap more appealing afterwards. It sounds like absolute rubbish to me, and it turns out it was.