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443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends

The Marketing Book Podcast

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The Cockroach of Marketing

Douglas Rushkoff: Why is email marketing the cockroach of marketing channels?Rushkoff: You've got to have it. It's like talking to young people, explaining to them that you can actually use that smart device to talk to somebody in real time on it.rushkoff: No matter what happens with the metaverse and AI, you're still going to have email marketing.

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