The

thing with so is that it's not instant gratification, which is like such a boner killer in this dayin age where we want to put something on instagram or on tiktok and goavirol. Sois the opposite of that, s o, takes like three months to kick in. So you could make the like, most baller, amazing article, and it might not start really getting traffic for like three months. So so's a long game. And that's why i when people ask about it, i'm not like, oh my god, you have to drop everything you're doing and do so it's useful. It's really helpful. M i happy that we have five to ten thousand people landing on our web site every every month because of an article i wrote like three years ago? Yes, sweet. But wouldt that make or make maker break my business? Definitely not. And it's also something that doesn't require urgency, like you can build your so up overtime. So just understanding it and listening to this podcast, you're, you're doing a lot of work here. So start thinking about the content that you can be making for people, and what you want to be ranking for. And then inside of those three to five sort of keywords that i want to rank for, i would come up with a bunch of articles, a bunch of pitches around content that i'd want to make that could be useful. Based on the search intent of my users. And then beyond that, i would pick one lead magnet or one content upgrade that could go inside of my s o article or my s o piece of content. So i want to have a call to action. I want people to do something right now. If if i have a content business or a digital business where i' delivering digital products, that call to action typically is going to be using a lead magnet or a content up grade to get people to convert to my emalist. If i have a physical product, then the call to action is usually going to be to buy that physical product rate to buy those paleo tortio chips, to buy that incense holder, whatever it might be. So we're using, again, content marketing. We're using content as is sort of like almost commercial for what we want people to buy. And so we're delivering value and we're educating people, while also using our content as advertising. That's what i would do if i was starting from scotch, i'd just, like, pick three to five keywords and make a really dope content around them, and see wet lands and keep trying. The other thing with us, youo, and just any piece of any content in general, is that you have to be consistent. So you've got to make content consistently, and it has to be high quality. And when you do as you make it consistently, and as youk get better and better at it, you'll begin to be expedentially rewarded. So it'll be a really slow burn. It bert at first, and it will just suck, i'm just going to say it, like it sucks when no one's reading your stuff. It sucks when no one's opening your emals. It's, it just sucks. It's not fun. But eventually, you like, get over this hump at first, kind of not caring, like just you're making content because you like it and because you know it's helping somebody out there. It's ok that it's not going virol. But also, like, people start to catch on, people start to see you there's no such thing as an overnight success. Everyoneo you see who's got a following, who's got ahhum, who's got lots of community members, who's like blowing up, it's not because they just, ike, accidentally did something. It's because they really intentionally created a content or created a product, or created a business or developed a voice. And so that's what you're doing. And so o, to thass point, can be this awesome laboratory for you to test and experiment and like fine tune your message and who you're talking to and how you want to say it.

What do you think the future of so looks like? What the changing landscape of people not going to blocks as much? We need more into audio content or bidio content? That's a good question.