The Coaching Lab: Health, Wellness & Performance! (Brad Cooper, PhD) cover image

Ritual: Why Seemingly Senseless Acts Making Life Worth Living (Dr. Dimitris Xygalatas)

The Coaching Lab: Health, Wellness & Performance! (Brad Cooper, PhD)

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The Minimal Group Paradigm

The concept of the minimal group paradigm has been around for a long time. It was developed by early social psychologists to explain why people are so attached to their groups. Rituals can be used to create community and bias against outgroups, says Andrew Keen.

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