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Featured interview: Barnes & Noble CEO James Daunt
First Move with Julia Chatterley
How to Increase Your Book Return Rate
One of the most important sources of revenue or at least a stable source of revenue I believe was this relationship with the publishers that you would promote certain books and provide key spots in the store for certain books too. We stopped all of that and just simply leave it up to each individual store to present themselves entirely as they wish. Of course you do forgo the money from publishers but you sell a lot more and you don't have returns so overall we've done dramatically better in consequence.
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