How To Write Copy For Female Buyers vs. Male Buyers
Dan Kennedy's Magnetic Marketing Podcast
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The Power of Stories in Copywriting
Umdadan: I'm a big proponent of stories in the copy. They spark an emotional connection, which is really important with women. If we don't know like and trust you, we are not doing business with you,. We'll find somebody else were we draw that line in ant we're very particular about who it is. Am m, maybe writing copy into a nich that is going to both genders? Umdadan: The ratio of customers, male female, is swinging in the female direction.
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