2min chapter

Idea to Startup cover image

Sell the Position (Brian's favorite episode of the year)

Idea to Startup

CHAPTER

Selling the Position, Selling Every Last Dollar

People on her team were responsible for making money. The way they made money was through investment strategies. They'd often defend their tanking positions passionately. But nearly every time someone sold the position, they didn't end up buying it back. She told me that people value what they have double what it's worth.

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