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“Workers watch your feet, not your lips” - changing culture at scale

Eat Sleep Work Repeat

CHAPTER

Aligning Organizational Purpose and Brand Proposition and Defining Culture Levels

Exploring the significance of connecting organizational purpose with brand proposition to enhance communication with customers, while also differentiating between the two to prevent misunderstandings. Additionally, defining culture at various levels including emotional commitment, universal values, and critical behaviors for improved performance.

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