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2min chapter
How to Become a Brand Tastemaker
Marketing Against The Grain
Chipotle's Stake Bowl
This really appeals to people who are very much in crypto. So they built something specifically for one segment. The fact that it was only redeemable for 20k means they spent 20k watches like a couple of Facebook ads and got this huge amount of intention and press. And then they have this everlasting thing for their stake bowl because even I was looking at their stake bowl and I don't eat red meat. But if you're out there listening, it shows you that the width of your brain is still more important than the width ofyour wallet.
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