2min chapter

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114. Jon Levy: Founder of The Influencers Dinner: A Secret Dining Experience

HawkeTalk

CHAPTER

The Psychology of Attraction and Consumer Behavior

This chapter explores the concept of implicit egotism, highlighting how people are naturally drawn to things that reflect their identities. Through examples such as personalized marketing and consumer behavior studies, it reveals how familiarity and perceived savings can influence purchasing decisions.

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