What Are You Searching For?

This is an incredibly difficult starting point. It's probably not what people are looking for. So it comes into the question of intent. When someone is buying, we assume our customer is looking for Sweeteners. They're B2B. The users of this company, what are they actually searching for? They may not be searching for a company. They're probably looking for wholesale sweeteners, wholesale additives. Does that sound about right? Yeah. And this is the process where I just want to start digging in and try to figure out what the users are actually searching for.