Evolving Marketing Strategies in Board Sports

In this episode, I sit down with Brian Garofalow, CEO of Skullcandy, to unpack his leadership philosophy, product strategy, and how he's repositioning the brand for explosive growth in a crowded consumer electronics market.

We dive into:

• Brian’s “People, Process, Product” framework for scaling innovation

• Skullcandy’s four-bucket system for managing product life cycle

• How a bold partnership with Bose redefined product perception

• A behind-the-scenes look at how Skullcandy balances hard sales data with cultural insight to find market white space

• Brian’s playbook for international expansion, avoiding opportunity-cost traps, and focusing where it counts

Whether you're building a brand, leading a team, or thinking about product strategy at scale—this conversation is packed with insight from someone operating at the highest level of consumer growth. Enjoy!