The Degrees of Prod

Ville: I 100% agree. It's something that we think a lot about with our product. There needs to be a way to kind of naturally transform what you're doing the notebook to deployment. The crucial difference between B2C companies like Netflix and B2B companies like Ruzo Koveo or Bloom is that you don't control anything that happens between that shop and the final user, the shoppers. So it means that there's a limit to things that you can do both in the fact that you don’t control the final UI because of course you just provide an API as a SaaS platform.