Have you ever named your car? Or caught yourself baby-talking to your cat like he’s a tiny human? You’re not alone, and there’s actually fascinating science behind why we do this. We anthropomorphize everything from our Roombas to our houseplants, but is this quirk helping or hurting us? Justin Gregg is an animal cognition researcher, a Senior Research Associate with the Dolphin Communication Project and an Adjunct Professor at St. Francis Xavier University. His new book, Humanish, explores what our tendency to humanize reveals about us—and why it might actually be one of our smartest habits.
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