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Brian Underwood on Prüvit’s Acquisition by Herbalife, the Future of Wellness, and Building an Iconic Brand

Entrepreneurs on Fire

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Building Resilience in Business

This chapter explores the challenges and triumphs of scaling a startup into a multimillion-dollar enterprise, emphasizing the need for massive action and resilience. It also covers the strategic acquisition of Prüvit by Herbalife and the future directions for the brand, focusing on innovation and collaboration in the health and wellness industry.

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