5min chapter

The Hustle Daily Show cover image

Why dynamic pricing — at Wendy’s and everywhere — is likely inevitable

The Hustle Daily Show

CHAPTER

Exploring the Complexity of Dynamic Pricing and its Implications

This chapter analyzes dynamic pricing in markets, discussing its historical context, consumer benefits, and potential risks including market exploitation. Examples from Coca-Cola and Uber illustrate the fine line between profit maximization and customer satisfaction, while considerations of monopolistic pricing and algorithmic use are also explored.

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