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CNLP 751 | The 6 Surprising Traits of Sticky Sermons And Why Focusing On The Problem is the Wrong Approach—With Dan Heath

The Carey Nieuwhof Leadership Podcast

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The Art of Sticky Ideas

In this chapter, the speakers share their journey of launching their first book, 'Made to Stick', and the creative process behind its engaging cover design. They explore the significance of storytelling and the characteristics that make messages memorable, emphasizing the importance of surprise, detail, and emotional connection. Through anecdotes and reflections, the chapter highlights how effective communication can captivate audiences and leave a lasting impact.

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